VIVACIOUS
Real Estate Logo Branding & Landing Page
VIVACIOUS is a real estate logo branding project aimed at creating a distinctive and professional brand identity for a real estate company.
PROJECT ROLE(S)
Logo Designer, UI UX Designer
PROBLEM STATEMENT(S)
The real estate company lacked a strong visual identity, making it challenging to stand out in a competitive market.
GOAL(S)
Develop a unique and memorable logo that reflects the company’s values and services. Create a cohesive brand identity to enhance market presence. Ensure the branding is versatile and applicable across various marketing materials.
Initial Design Concept
I come with 3 Concepts style with the initial
And the client choose with the last version and need more idea, so I created more concepts for the final design
Complete Create the Logo branding, Continue to Landing Page Design
The Process
Research
Conducted extensive research on competitors’ websites and current design trends in the real estate industry. This helped in identifying best practices and unique opportunities for the VIVACIOUS landing page.
Moodboard
Developed a moodboard to establish the visual direction for the landing page. This included selecting color schemes, typography, and imagery that align with the company’s brand values of trust, reliability, and modernity.
Wireframe
Created wireframes to outline the structure and layout of the landing page. This step focused on ensuring a logical flow of information and an intuitive navigation experience for users.
Visual Design
Designed the visual elements of the landing page, including the hero section, service descriptions, testimonials, and call-to-action buttons. The design emphasized a clean and modern aesthetic, with professional imagery and a coherent color scheme. in this Phase I create 3-4 variants for the Landing Page, here the result.
The client choose the B Options for the design, and continue some minor feedbacks.
Final Design
Finalized the landing page design by incorporating feedback from stakeholders and conducting usability tests. The final design was polished and optimized for both desktop and mobile devices, ensuring a seamless experience across all platforms.
